Released on 7 August 2026, Imagine Image 2.0 is xAI's second-generation image generator and the first the company positions for production design work rather than novelty. The pitch is control: it plans typography and layout before drawing, keeps text sharp in dense multi-part visuals, and preserves elements across successive edits. It ships with a selection and segmentation toolkit — magic wand, background removal, editing against up to five reference images — plus templates and a resize that re-fits an image to other aspect ratios. xAI claims second place worldwide in both text-to-image generation and image editing; that ranking is the company's own.